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A research in marketing often and rightfully tends to either build on well-established past research topics or follow well-established practices in industry. However, as technology advances, it might be possible to foresee some more enduring trends and focus research on future issues rather than on past issues. One approach would be to study emerging technologies with rapidly declining costs. E...
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2018
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-018-0595-4